August 2025

Leitz Expands Hugo Series

Leitz Cine is adding a 40mm (T1.5) lens to its Hugo series of prime lenses. Fourteen focal lengths are now available in the series. The glass in most Hugo lenses comes from Leica’s M rangefinder lenses and exhibits a similar gentle field curvature with a fall-off toward the corners. A 40mm does not exist in current Leica optics, but it was created with support from Leica Camera’s designers. “As soon as we released the Hugos, the 40mm was the most requested focal length to add,” notes Rainer Hercher, managing director of Leitz Cine. The Leitz Hugo 40mm lens can be preordered now and will begin shipping in late 2025. Follow Leitz Cine on Facebook and Instagram. Follow American Cinematographer on Facebook and Instagram....more

NP Leitz Hugo40mm

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August 2025

ASG Opens Burbank Office

The 5,000-square-foot facility will serve as the company’s anchor space in L.A. for testing, demonstrating systems and hosting industry gatherings....more

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August 2025

MSE Releases Location MERF

The solution features the same design of the original Mini Extendable Reverse Folding Stand but adds several in-the-field conveniences....more


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